MADD California, SADD, RADD &ABC team up through Office of Traffic Safety Grant. Sacramento – The California Department of Alcoholic Beverage Control (ABC) has announced it will administer a grant involving Mothers Against Drunk Driving (MADD) California, Students Against Destructive Decisions (SADD) and the Recording Artists, Actors and Athletes Against Drunk Driving (RADD). The grant will boost community outreach efforts by MADD, SADD and RADD to help reduce impaired driving in the State of California with the aim of lowering the number of Californians killed or injured in crashes that involve impaired drivers. The $1,482,000 grant was awarded to ABC by the California Office of Traffic Safety (OTS) through the National Highway Transportation Safety Administration (NHTSA). Through this grant, ABC, MADD California, SADD and RADD will all work to reduce impaired driving in California. Additionally, MADD, SADD and RADD will hold several events to educate the public about the dangers of impaired driving through community outreach, social media and research. MADD California has been awarded $325,317 to bring awareness to the public about the consequences and impact of impaired driving through volunteer speakers, community meetings and educational outreach efforts through schools, health and safety fairs and other community events. MADD California uses a variety of tools to enhance educational efforts such as distributing educational materials to the community at public venues, supporting the efforts of law enforcement agencies, and providing information to the public. MADD California works closely with safety groups whose mission and vision can assist in the battle to eliminate impaired driving. The grant provides $341,123 to SADD to strengthen a clearinghouse of information used to address the issues of teen traffic safety by promoting prevention and education about underage drinking, distracted driving, impaired driving and driving near large vehicles on the roads and highways. SADD also hopes to increase its number of chapters in California so more high school students are involved in raising awareness about teen driving safety. The grant program activities will run through September 30, 2019. RADD will utilize $696,479 to conduct prevention activities and regional DUI prevention trainings for its network of 53 college campuses, three military bases and hospitality zones throughout the state. In addition, RADD will hold Responsible Beverage Server (RBS) train the trainer sessions for community/hospitality partners on ways to help reduce impaired driving. The organization, which has 500 RADD Rewards partners, will recruit additional retailers and other hospitality entities to partner in music-themed designated driver programs, #RADDNight events, social media campaigns, and distributions of educational materials at colleges and on military installations in an effort to reach over one million 18-34 year-old Californians. ABC will be working closely with MADD, SADD and RADD throughout the next year to boost safety in communities through education and prevention. ABC protects communities through education and by administering prevention and enforcement programs designed to increase compliance with California’s alcoholic beverage laws. ABC licensees and their employees are encouraged to take ABC’s free four hour LEAD training classes to help achieve higher compliance with alcoholic beverage laws. LEAD stands for Licensee Education on Alcohol and Drugs. To learn more about ABC programs that help protect communities, prevent alcohol-related harm and save lives visit https://www.abc.ca.gov/programs/programs_PE.html. Funding for this program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration. ABC is a department of the Business, Consumer Services and Housing Agency.