Good Morning Arizona Friday Field Trip Spotlights Willcox, Arizona
Willcox, AZ. 05/18/18. The town of Willcox, Arizona, welcomed AZ Family and Good Morning Arizona on May 18, 2018 for their Field Trip Friday. The multi-segment, live show showcased some of the town’s people, places and things to do.
This spotlight was the result of several months of work by the Cochise County Tourism Council – work the Council hopes encourage more media outlets to make the trip south, both those in Arizona and beyond.
“Working with Good Morning Arizona was an absolute pleasure. The results of the show were more than we could have dreamed. Businesses have reported that customers mentioned seeing Good Morning Arizona and came to Willcox as a result,” says Alan Baker, Executive Director for the Willcox Chamber of Commerce & Agriculture – which helped coordinate the event. “The Willcox Spring Wine Festival had greater attendance by about 35% - which positively impacted local businesses.”
Good Morning Arizona‘s anchor Tess Rafols and meteorologist April Warnecke opened with a visit to the Willcox Commerical, the oldest grocery store in Arizona, where they interviewed Wilcox’ Mayor Mike Laws. The Willcox High School FFA Club and Sprit Squad made an appearance to wish “Good Morning” to Arizona. Rafols and Warnecke also spent time with the local Desperados during a visit to the Rex Allen Museum – which displayed the city’s strong connection to the singer and actor, who called Willcox his home.
Willcox is home to 74% of Arizona’s wine grapes, and there was no shortage of wine or wine representatives Friday morning during the live broadcast, just one day before Saturday’s Willcox Wine Country Festival. Rod Keeling of Keeling Schaefer Vineyards spoke on the “Science of Wine” with meteorologist Warnecke.
“Willcox has attracted attention of the media in Phoenix, one of the largest consumer markets for wine in the US. As the local wine industry works to establish ourselves in the Arizona wine market, television programs like Good Morning Arizona are invaluable to introduce our wine and Willcox Wine Country to the public,” says Keeling.
In a previously taped segment, Sam Pillsbury of Pillsbury Wine Company shared with reporter Jamie Cerreta how to pair food and wine. Carlson Creek’s Bobby and John talked about the upcoming wine festival; Golden Rule discussed pairing wine with pistachios; and Flying Leap showed off its assortment of wines and art gallery pieces.
Along with great wine came great food. Jeff Willey, aka Big Tex, owner of Big Tex BBQ shared his customer’s favorite recipes. In two other previously taped segments, Apple Annie’s representative, Mandy Kirkendall, displayed some of the treats from the Apple Annie’s Country Store; and reporter Cerreta took a tour of the Curry Seed and Chile Company with Ed Curry. 80 - 90 percent of the chiles grown commercially in the U.S. can be traced back to Curry’s farm.
In addition to history, food and drink, the show provided information on the Chiricahua National Monument.
"The ‘Wonderland of Rocks’ has great hiking, camping, picnicking and sightseeing opportunities,” says Ranger Libby Schaaf. “We invite Arizona residents to come discover the natural beauty and amazing cultural history of this national park site."
To complete the morning show, Good Morning Arizona talked with several vendors from the upcoming weekend’s wine festival. The Willcox Wine Country Festival has been named by Fodor’s Travel as one of the Top Ten in North America.
"This past fall, the Cochise County Tourism Council launched a proactive media campaign focused on showcasing all of the attractions, wonders, food and fun each of our cities has to offer. Our goal is to secure media placements specifically across Maricopa County and other feeder areas in Arizona," says Bob Nilson, President of the Cochise County Tourism Council. "In less than nine months, we've successfully placed well over two dozen major editorial stories as well as this massive television endeavor. Our hope is that this capstone television event will result in even more television coverage of all of our great cities."
To learn more about events and attractions in Willcox please contact the Willcox Chamber of Commerce & Agriculture at 520-384-2272, located at 1500 North Circle I Road, Willcox, AZ 85643.
Find information on wine tasting, hiking, birding, and other activities in Cochise County at www.ExploreCochise.com
# # #