Dearest followers, friends, readers, and those who have stumbled upon our Page, We have tried to figure out how to word this, and well, we’ve got to just come out and say it.
It’s not you, and it’s not us. It’s really all come down to math, more specifically, an algorithm. An algorithm, as defined, is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.”
Now, we’ve always known that on some level, your ability to see what we share with you on this platform has been math-based. Like, it’s statistically improbable that all 13,341 of you would love our feel-good stories or our public safety announcements or important arrests. We get that.
But recently, Facebook announced something that, quite frankly, caused us to shiver in our duty boots. They decided to change their math. Facebook will be giving preference for interactions only between people and, to quote Mark Zuckerberg, “you'll see less public content like posts from businesses, brands, and media.”
For some of you folks, that’s exactly what you want. But for others, us included, this feels a bit like a bad breakup. These changes will further reduce our ability to reach YOU because Page posts will be ranked lower compared to all other content, possibly even in times of crisis.
We have already begun to see it! Not that we are suggesting that any of our recent posts should have gone viral. But the amount of people who typically see our posts has been reduced by over 50%. That concerns us when we really need to send a critical message to reach our community. We’re going to be real with you: we enjoy checking in with you, chatting with you, and liking and loving your stuff you share with us here on Facebook. If you want to decide what you see from us, here’s how you can do that:
We are asking you to choose “See First” when you like or follow our page. Now, we’re not going to blow up your News Feed with mundane material that isn’t important. We typically post 4-5 times a week, and we’re going to share meaningful information, sometimes a video or two, or updates on what is going in your community.
If Facebook really isn’t your thing, follow us on Twitter! We’re at @HaywardPD. We use Twitter sparingly right now but is a platform we intend on using more and will definitely be used when giving out information during breaking news. Or perhaps Instagram is more your style. You can follow us @haywardpolice Have you signed up for Nixle? That's another great platform we use to send information. If you’re looking to connect with us or your neighbors (or both!), check out Nextdoor.com. It’s free, it’s friendly and it really connects you to your community.
Whatever you decide, know that we’re here 24/7 to engage, interact and answer any questions you may have.
The Hayward Police Department